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The importance of meeting deadlines promised to the client: generating satisfaction, loyalty, and business success

Phillips J. Diaz-Vicioso, LL.M.

April 21, 2023

The Fowl Market, Frans Snyders (1575-1657)

Meeting the deadlines promised to the client is essential for generating satisfaction and loyalty among clients and, ultimately, ensuring the success of any project or business. Clients value punctuality and the trust generated by meeting the promised deadlines, and failure to do so can lead to frustration, distrust, and negatively affect the relationship with the client.


Customer satisfaction is a key aspect of any commercial transaction, as it directly relates to their loyalty and the likelihood of them making future purchases or doing business with the company. If a client is satisfied with the service or product offered and the set deadlines are met, it is more likely that they will do business with the company again in the future.


To meet the deadlines promised to the client and ensure their satisfaction and loyalty, it is important to have good planning and management of projects and business.


Conversely, if a client experiences delays or failures to meet the promised deadlines, their satisfaction will be negatively affected, and they are less likely to do business with the company again. This can lead to financial losses and affect the company's reputation in the market.


Moreover, meeting the deadlines promised to the client can generate additional benefits, such as generating positive recommendations and expanding the customer base. Customer satisfaction can lead to the company being recommended to others and, in turn, increase the customer base and future sales.


To meet the deadlines promised to the client and ensure their satisfaction and loyalty, it is important to have good planning and management of projects and businesses. This involves setting realistic deadlines and having the necessary resources to carry out the project or business within the stipulated time. Additionally, maintaining clear and effective communication with the client to ensure they are informed about the progress of the project and estimated deadlines is relevant.


In conclusion, meeting the deadlines promised to the client is essential to guarantee their satisfaction and loyalty, which can generate significant benefits for the company. The punctuality and trust generated by meeting deadlines can lead to the company being recommended and, ultimately, increase the customer base and future sales. Therefore, it is crucial to have good planning and management of projects and businesses to ensure the fulfillment of the deadlines promised to the client.


By Phillips J. Diaz-Vicioso, LL.M.


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